Deutsche Bahn Shifts Focus: Kiosk Brand “ServiceStore DB” to Be Phased Out by 2026

Deutsche Bahn Shifts Focus: Kiosk Brand “ServiceStore DB” to Be Phased Out by 2026

Deutsche Bahn (DB) has announced its decision to exit the kiosk business at German train stations, marking another step in its ongoing modernization strategy. The rail company stated on Wednesday via LinkedIn that it will gradually discontinue its “ServiceStore DB” brand by the end of 2026. However, the approximately 200 existing kiosks will not disappear — they will continue operations under the brands of their respective private operators.

“This is a deliberate move as part of our broader plan to modernize our stations and refocus on our core business,” DB explained. The company emphasized that while it is stepping away from managing the shops itself, passengers can still expect accessible retail options at the stations. Many of the store operators are introducing updated and innovative concepts that will breathe new life into these spaces.

According to DB, the shift allows the company to prioritize its primary responsibilities — namely, the maintenance and modernization of Germany’s railway infrastructure. One major focus is the comprehensive overhaul of train stations across the country. The company aims to upgrade 100 stations per year through 2027, improving cleanliness, safety, and overall customer experience.

The effort is part of a larger initiative known internally as the “S3” program — a major strategy shift aimed not at boosting passenger volume, but at stabilizing the entire rail system. The name “S3” stands for three central goals: operational improvement, infrastructure renovation, and solid financial management.

DB is determined to turn around its financial performance after reporting major losses last year. In 2023, the company recorded an adjusted operating loss of €333 million, accounting for inflation, with a total net loss of €1.8 billion. The logistics division DB Schenker, once a bright spot in the group’s financials, no longer contributes to the bottom line following its sale to Danish competitor DSV.

Despite last year’s setbacks, Deutsche Bahn is aiming to return to operational profitability this year — that is, achieving a positive EBIT (earnings before interest and taxes). The company believes its renewed focus on core operations and infrastructure will lay the foundation for long-term stability.

As Deutsche Bahn shifts away from running kiosks and embraces its role as a rail operator and infrastructure manager, travelers can expect continued access to retail services — just under new banners. This move reflects DB’s broader commitment to modernization and efficiency as it tackles the complex task of strengthening Germany’s railway network.